Wednesday, 29 January 2014

Corporate : Royal Enfield

  • The Royal Enfield Bullet, in its present form, was first introduced in Britain in 1949 as a 350cc bike.
  • The 500cc model was introduced in Britain during the 1950's.
  • In 1954 the Indian government placed an order for 800 Bullets for "immediate service" on the Pakistani border.
  • The Bullet proved very successful in India, and the government placed orders for 1955 and 1956 of a similar magnitude. 
  • This caused the home factory to make the decision to set up a factory in India. 
  • In 1955 an Indian partner was found and trainees were sent to Redditch to learn the production methods.
  • At first, knock down units were shipped to Madras where they were assembled.
  • By 1956 a full factory had been established in India and the Enfield India, Ltd. began producing the Enfield Bullet in its entirety.
  • The demand for this great old motorcycle has never stopped. Every year they have produced over 30,000 motorcycles, all a 1955 Bullet.

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